A data enabler, not a data silo
We enable your data — we never lock it in.
Your product information always stays yours. Switchpoint doesn’t trap it in another system — it connects it, so the brand reaches everyone who needs it: B2B customers, B2C channels and the end consumer.
The category shift
Digital Product Passports are one application built on Product Information Infrastructure.
The infrastructure underneath is what stays valuable as standards, regulations and technologies change.
What Switchpoint does
From unstructured data to trusted product information.
Switchpoint adapts and unifies fragmented, unstructured data from every source into one coherent source of product information — and keeps it compliant with evolving legislation and standards.
Prepare your data for the standards and regulations ahead.
Get your product information ready for the standards and legislation reshaping every industry — before the deadlines arrive.
In plain English
One little QR code. Every answer.
We turn the ordinary QR code you already print into a smart Digital Link. Anyone scans it with a phone — no app — and Switchpoint’s Gateway instantly resolves it and hands each person exactly the information they need, pulled live from anywhere.
One printed QR
a Digital Link on the product
Switchpoint Gateway
Resolves the code and tags the data — live, from anywhere.
Everyone gets their own view
Think of Switchpoint as a switchboard: one code comes in, and the right answer always goes out.
Architecture
Think in infrastructure, not systems.
Just as cloud infrastructure manages computing, Product Information Infrastructure manages trusted product knowledge. Applications sit on top of it; your enterprise systems feed into it.
Switchpoint is the foundational layer in the middle — not another application competing for a slot.
One connective layer pulling everything together.
Switchpoint ingests from your systems, databases and APIs, resolves a trusted identity for every product, structures and governs the information, records lifecycle events, and publishes it to every application and audience — through one set of APIs.
Live data flows in from the left, is resolved and governed in the core, and is published out to the right.
From fragmented data to trusted product intelligence.
- 01
The problem
Product information is fragmented across dozens of systems, suppliers and documents.
- 02
The consequence
Poor traceability, compliance risk, inconsistent customer experience, and limited AI readiness.
- 03
The solution
Product Information Infrastructure unifies trusted product data into one foundation.
- 04
How it works
Identity→Information→Events→Governance→Publishing - 05
Applications
Digital Product Passports, traceability, service, warranty, compliance, circularity and AI — all built on the same foundation.
- 06
The outcomes
Faster onboarding, better data quality, regulatory readiness, and reusable product intelligence.
A story every stakeholder relates to.
Trust is a universal business concern. Switchpoint answers the eight questions everyone asks about a product.
Can I identify it?
Can I trust it?
Can I find it?
Can I understand it?
Can I verify it?
Can I follow it?
Can I update it?
Can I share it?
What the platform enables.
Where are you today?
A maturity model that shows where an organisation sits — and what the next step looks like.
Scattered spreadsheets
Basic PIM
Integrated product data
Product Information Infrastructure
SwitchpointConnected digital products
Autonomous product intelligence
Most organisations sit at Levels 1–3. Switchpoint moves you to Level 4 — and unlocks 5 and 6.
The connective layer — not another destination.
Switchpoint sits at the centre of your product ecosystem, connecting the systems that create data to the audiences that consume it.
Success services
Choose your level of support.
Self-Guided
Manage the journey internally.
Includes
Ideal for
Assisted
Expert guidance while you keep ownership.
Includes
Ideal for
Managed
Switchpoint accelerates execution.
Includes
Ideal for
Success services
Expertise across the journey.
Wherever you are on the journey, our experts get you moving — and keep you ready for what’s next.
Product Information Readiness
Know exactly where your data stands — and what to fix first.
Product Information Governance
Clear ownership and rules that keep data quality high.
GTIN & Serialization Strategy
Give every product the right identity, ready to scale.
Supplier Information Programs
Onboard suppliers fast and get trusted data at the source.
DPP Readiness Assessments
See how close you are to a Digital Product Passport, and the path there.
Lifecycle Enablement
Capture what happens after market — repair, resale, recycling.
Information Quality Programs
Turn messy data into clean, reusable product information.
Product Information Transformation
Move from spreadsheets to infrastructure, step by step.
Not sure where to start? We’ll map your fastest path to trusted product information.
Talk to an expert →FAQ
Product Information Infrastructure, explained.
What is Product Information Infrastructure?
How is Product Information Infrastructure different from a PIM, PLM or ERP?
Is a Digital Product Passport part of Product Information Infrastructure?
What standards does Switchpoint support?
Who is Product Information Infrastructure for?
Give your products a trusted digital life.
Digital Product Passports are just the beginning.